As I've mentioned on the discussion boards, I don't work at a library so I don't feel I have the necessary experience to make valid arguments for a library. I do, however, work for a university press and we are dealing with technology issues as well. We currently have a blog and an RSS feed, and just a few months ago we created a Facebook page. We have a lean staff but it is imperative that we continue to incorporate more technologies, so we have to find a way to balance our normal work loads with the demands of learning and using new technologies. In particular, I would like to see more podcasts and vodcasts utilized. We publish some great books and have amazing authors. It would be great to have podcasts or vodcasts of author Q&As, for example.
But the question is, what other technologies are worth our time? Should we be using Twitter? Should we up the amount of blog posts? Should our presence on Facebook be beefed up? Should we expand to include other SNSs?
I don't really know the answer but I feel like we are in a similar position to many libraries--dwindling resources, budget cuts, and a small staff doing extra work to be able to embrace new technologies.